To Recruit Developers, GE Debuts New ‘Owen’ Ads During Oscars

GE is debuting three new TV ads in its “Owen” campaign during the Oscars ceremony Sunday night, in a continuing effort to recruit software developers for its Industrial Internet business.

GE will run two 30-second ads during the Red Carpet pre-show and one spot during the live broadcast of the 88th Academy Awards. The ads were created by BBDO New York and the budget was undisclosed.

Read More at adage