M&M’S® Chocolate Candies have been a staple in movie theater snack cases for decades. Now, they’re bringing the movies to television. The new action movie-themed ad will make television debut during the 2015 Academy Awards on ABC.
The 30-second spot is designed as a mock movie preview, and highlights how watching movies is even better with M&M’S®. The ad features all six of the M&M’S® Brand “spokescandies” putting a delicious spin on classic action-movie scenes – Orange driving a runaway bus; Red interrogating an alleged criminal; Blue leaping from a burning building – in a manner that so closely resembles a movie trailer you might start to believe “M&M’S®: The Movie” is coming to a theater near you.
Although this marks the television debut of the commercial, a similar treatment of the creative ran in cinemas nationwide throughout 2014. That version served as a “public service announcement” asking for audiences to please turn off their cell phones during the movie.
Both the TV commercial and the cinema PSA were created by BBDO New York. For more, visit the M&M’S® Brand Facebook page at www.facebook.com/mms or the official M&M’S® Twitter handle (@mmschocolate).