Kings Hawaiian Returns to Oscar Broadcast for Second Year

This will be the second year that King’s Hawaiian will be featured in the broadcast. King’s Hawaiian saw an uptick in bread sales last year after their first appearance — prompting the company to return this year.

“We made our decision prior to the controversy,” said Erick Dickens, vice president for marketing. “We are staying the course; we still have confidence in the platform. We think a lot of people will tune in to see Chris Rock, who should be a phenomenal host.”