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Disney’s The Jungle Book 2016 Oscars Ad “Attention”

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The Academy Awards will be broadcast on ABC on Feb. 28. ABC has sold out of its advertising inventory and according to media buyers has been seeking record prices. Ad buyers said the network has sought around $2.2 million for a 30-second ad.

This year's show (88th Annual) will be hosted by Chris Rock. He was the host in 2005. The Academy is expecting a bit of an "edgy" show.

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