Madison Avenue continues to rush to the Oscars.
ABC is nearing sell-out of its advertising inventory for its 2015 broadcast of the annual awards from the Academy of Motion Pictures Arts & Sciences, according to two media-buying executives and other people familiar with the situation, even though it is seeking what may be some of the highest prices ever charged for the event.
ABC is seeking around $1.9 million for a 30-second spot in the program. The slight uptick in ad prices over 2014 suggests that so-called “event” programming – shows that draw outsize audiences and are only available for a limited duration – has become as important as sports broadcasts as TV-viewing behavior becomes ever more splintered with the rise of time-shifting devices, video streaming and other new technologies.
Read More at Variety